Desi Zuckerberg … BUSTED !

If you’ve been reading the tech/start-up news lately, you must have met Desi Mark Zuckerberg aka Pushkar Mahatta by now.

He runs India’s homegrown social network with 6 million users (will cross 10 Million by June … that’s just few days away) and is valued at $300 million.

Yes ! that’s Three Hundred Million USD and you’ve never heard about such company before, at least I never did. But this is what TOIThe HinduEconomic timesNDTV and others are saying.


Like anyone, I got curious reading such bold headlines claiming that “finally India has arrived” and the founder (who is a real estate guy actually) rejecting the buyout offers of $300 Million.

Wooo!!! this looks big – by now, I stopped spinning my chair and was on the site

A login page with apple & android logos for no purpose and a video that makes no sense.


I logged in with Facebook and landed up on a page having Taj Mumbai as the background and a dozen profile pics floating all over, like the windows screensaver of the last decade. I wasted nearly 10 minutes to figure out what it was … but I couldn’t :(

One thing was clear though, I wouldn’t buy it for even 300 bucks (that’s INR).

But then – Eureka !!!

I noticed that floating profile pictures were all unknown, I clicked on one profile and it showed me all the info -> Profile picture, Name, Age, City, Country and even the EMAIL ID.

How can the next big thing from India show my email id to someone unknown ? That’s stupid.
I dug deeper, checked few profiles, analyzed the site and thought to put it to some reality check.

I applied a little Jugaad  (tiny hack) and asked SK (The Python bear at BearShop) to write a small script and run it for the night.

Two hours later the while loop concluded and execution was over lot earlier than expected.

We had the results and Mr Desi Zuckerberg just got BUSTED.

The Results -


1- Total number of registered users till last night - 81,110 from all over the world.

2- Geographical Distribution (in %)


3- The best one, a site with 6 million users has only 3 lac visitors. Oops ! they missed the counter on the footer :P

It is sad to see that all the leading news portals – TOI, The Hindu, ET & NDTV have covered this story, and they’ve cooked it up good enough to fetch them 80K users.

I have often heard that valuations are airy, but this airy ?

[Note to Desi Zuckerberg - Buddy, you need to hire better engineers.]

9 Thoughts on “Desi Zuckerberg … BUSTED !

  1. It’s true that TOI, The Hindu, ET, NDTV,etc manipulate the news.
    This media is of no use……, sold off to such online-tharrkies… :P

  2. Gagan Sharma on May 18, 2013 at 2:50 pm said:

    haaa … I got in because of, the coding is sloppy indeed…… and the counter below my screen shows 48084 only. the profile page coding is quite bad with no sense of view.
    Please mark zukerberg of india get the designing right.

  3. vardaan21 on May 18, 2013 at 6:21 pm said:

    Despite the every efforts of mainstream media n the founder of worldfloat himself .. the “new media” has done its job and busted an epic press release !

  4. Puneet, quite surprisingly the investors in India look forward to funding people like these .. who are able to get their PR right instead of getting their Product Right. I have met people (read investors) who have claimed that it will just take a couple of days to clone your website and you are asking for a million rupees (you read it right .. a million rupees not million dollars) for your ‘experiment’? I have challenged them as well that I will leave my profession if they can get it to ‘clone’ it couple of days for which his standard answer was that everybody says so. I went to ask that investors what kind of companies he has invested in and I was not surprised to know that he had invested in couple of some anonymous companies. Nevertheless I know very well that inspite of all this, investors fund in companies which get their PR right not necessarily their Product right. And then they blame the economic policies of govt for their wrong doing. IF you are still confused what I mean .. then watch this:

  5. I loved the video :)

  6. paricit on May 23, 2013 at 3:05 am said:

    The cover page is a straight lift from Pulse news aggregating website.

  7. @Paricit Yes ^ I was exactly thinking about that!

    Poor Guy. If he had had enabled Google Adwords on the site, he would have raked in some dough for sure. Not $300MM USD still ;)

  8. Atul on May 23, 2013 at 2:12 pm said:

    Hahah – I loved the hack.
    I was so shocked myself – Shame on the news publishers.

  9. Seriously, when will our media learn to figure out at least the basics when it comes to something remotely tech.

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